Wading through marketing jargon like ‘direct and indirect marketing’ is inevitable if you run your own business. As your friendly local digital marketing agency, we thought we’d help out by explaining what it means, and how it works.
Once upon a time white space marketing was a savvy, and relatively simple, way to help a business stand out. Marketing is a fickle beast though, and awash with industry terminology. Before you panic, let us talk you through it.
From unsolved murder mysteries to self-help, there’s a podcast for everything, which helps to explain why it’s such a popular way to consume information. According to the Media Nations 2019 report by Ofcom, 1 in 8 of us in the UK are listening to podcasts on a weekly basis.