How does a brand create a first and lasting impression that resonates with consumers? Expert in branding, design and innovation, director of Liquid Agency Marty Neumeier describes brand as “what people say about you after you’ve left the room.”
Although user-generated content, UGC, or u-gen content – whatever you like to call it – has been around for a good number of years now, it’s showing no signs of slowing down.
With the rise of bloggers, vloggers and social media influencers, user-generated content has gathered some serious momentum in the world of marketing. With a multitude of fantastic benefits on offer though, it really comes as no surprise.