Content

Creating a digital marketing strategy means you’re in it for the long haul, ready to improve your website’s performance organically with some savvy techniques that are search engine approved.

With that comes a serious of responsibilities – one of which is ensuring your business is creating content that accurately portrays the business’ mission statement throughout your website and making it appealing to your audience.

The primary way most businesses make sure they’re keeping their content on track is by performing a content audit.

An innumerable amount of content is consumed every single day by each one of us, whether it’s a Buzzfeed quiz on what our star sign says about our career or reading up on what’s happening in Big Brother – even though we’ve never watched it.

Monotonous and guilty-pleasure content fills our feeds day in, day out, and as a content writer, this can make things seem a little boring. After all, what value does reading what ‘What Celebs Looked Like 10 Year Ago’ really add to your day?

That’s why high-quality content should become a priority.