According to a recent body of research, our mobile usage has now reached a whopping 800 hours per year – the highest it has ever been. These are the findings of data, technology and ROI agency, Zenith which has also identified some interesting trends in internet advertising.
It’s probably not a surprise that using social media can give your sales figures a big boost. Well timed interesting content can help new followers find what you’re offering, and win them over to your brand. The flaw in the process is that the internet in general is pretty loud. Potential customers are always in danger of getting distracted by something else. So why not keep hold of people about to make an impulse purchase?