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Competing against the big guns is a real problem for start-ups and small businesses. Budgets are limited and it’s difficult to know how that budget will be best spent. Unfortunately, a fair amount of it will be experimental; there is no set formula for marketing success.
However, this doesn’t mean that you can’t learn from the success and failures of others. There are best practices when it comes to marketing which make the most sense.
How does a brand create a first and lasting impression that resonates with consumers? Expert in branding, design and innovation, director of Liquid Agency Marty Neumeier describes brand as “what people say about you after you’ve left the room.”