If you want to strengthen your marketing game, the first place you should head to is your social media sites. These are the front pages of your business, and introduce customers to your brand. So, naturally you need to keep them up-to-date and in top nick. But there’s more to it than that.
To start building up your brand, you need to engage with a social community. That means being interesting, fresh and not completely brand-related. Here are just a few ways you can freshen up your social media sites and build a bond with your followers.
Everyone loves getting a sneak peek behind the scenes. Who doesn’t want to see what really goes on behind the brand, and what the office dynamics are like? Inviting your audience in will gain their trust and make them feel like part of your team – an important step in beginning to build a bond with them.
Video marketing is the perfect way to invite an audience into your office. They’ll be able to get to know you and your team, so start with short film introducing each member of your business, with a little bit about them and the role they play in the company.
As you won’t always have the time to just upload videos to your social platforms, why not inject some personality into your posts to keep it interesting?
No matter what field you’re in, there’s always a way to keep things entertaining within your community. The more you make your followers laugh, the more loyal they’ll become, and the more they’ll care about your brand.
Engage with your community
You don’t have to wait for your community to engage with you to start chatting on social. Begin conversations with industry-related accounts to get the conversation flowing. But remember, no-one likes to keep it all business.
If you find a video of a penguin being tickled funny, then don’t hesitate to share it with your community. Limiting your social sites to industry-relevant updates will reduce the amount of people interested in what you have to say. Share what you enjoy and you’ll seem like a much more appealing account to follow!
Engage outside your community
While it’s good to communicate in your own social community and keep on the lookout for potential customers, don’t be afraid to stray from your normal interactors.
Gain new additions to your community by commenting on topics that aren’t directly related to your industry. Look out for popular topics and start chatting! Just because you’re a HR company doesn’t mean you have to only comment on HR related topics.