Creating content can be intimidating when you’re faced with a blank page. Just because you’re a small business owner and not Charles Dickens, it doesn’t mean you should underestimate the written word. Statistics show that consumers find companies with a blog more reliable, and are more likely to buy from them.
Content marketing is something that has been growing in profile over the past few years and we’re forever telling you how important it is to provide your customers with great online material. Failing to take advantage of this limitless marketing tactic is a huge mistake for any modern business, especially start-ups and micro-enterprises looking to make an impression on the industry. However it can prove even more detrimental for a brand if they are sharing content that doesn’t adhere to regulation and obligation.