If your retention marketing game isn’t up to scratch, you’re going to face a difficult year. Customers are all about loyalty in 2016, so unless you’re working on a time machine, you should get up to speed.
Ever since online marketing has become the go-to form of marketing for businesses, it seems the need for Word of Mouth Marketing (WOMM) is dead. Instead of relying on a reputation passed around through recommendations and referrals, we’ve become a generation where Twitter Ads and email marketing campaigns are what push us to choose a brand.
Often, freelancers spend a great deal of time indoors by themselves, stuck to their chair. Unfortunately, this makes them especially prone to the winter blues – or it’s more serious sister, Seasonal Affective Disorder (SAD). And it can still hit, even in February, because all those sparkly, brightly lit festive events are over, the ‘fresh start’ high of the New Year has disappeared… and the days are still short and dark.