Planet Google has grown to be colossal, gigantic, immeasurable, in fact, and it can have an equally huge impact on the success of your small business if you have the know-how. As we all know by now, online visibility and a strong digital reputation are key to expanding your reach and engaging your audience, which is exactly why you need to be taking advantage of a nifty little thing known as Google My Business.
A recent report by WPP’s The Partners in conjunction with Lambie-Nairn, Millward Brown and BrandZ analysed how brand-building impacts brand value growth – and the findings make interesting reading.
From the minute you have that lightbulb moment and decide to embark on the challenge of start up your own venture, the business is expanding all the time. From every new contact you make, each new customer you attract and every skill you acquire, your business is constantly growing. However, more sizeable expansion milestones such as multiple offices and employee recruitment take a little more time and consideration.