If you’re posting text-heavy posts to your Facebook and Twitter business streams, then Instagram’s focus on visual media may seem a little overwhelming at first. But don’t be tempted to let your Instagram account lie fallow; used properly – Instagram can promote your brand and boost your business very effectively.
As freelancing copywriters will know, “The easiest thing to do on earth is not to write”.
William Goldman’s words ring true for every freelancer who’s tried their hand at writing. But unfortunately when there are bills to pay and mouths to feed, writer’s block isn’t an option. In order to make a decent wage you need to be ready to write all the time. If only it was that simple!
If you’re reading this, presumably you’ve been persuaded – quite rightly – that Instagram isn’t just used by people posting pictures of their dinner or their dog. You probably know that Instagram is a part of the Facebook group these days, that its user engagement figures are impressive, and that your business should have an Instagram presence. Perhaps you already have one.