There are so many different types of content appearing in so many different places, that it can become hard to keep track of what content actually is. What, for example, is the difference between Shawshank Redemption and Katie Hopkin’s newspaper column? Are they both content?
Any content writer will tell you that without a good headline your blog will fall flat on its face. The headline is your hook, and without it you can’t expect to gain much engagement. It’s dangerous to assume that your content and graphics can carry an article. A good piece of copy is what really gets you a loyal readership.