To get ahead, you need to be creative. For start-ups the key to marketing effectively is getting creative and thinking up new ideas. When you join social media, you might find it difficult to get people to interact. You’ll find many similar businesses are trying to stand out and share interesting updates and content that it can put off readers rather than encourage.
If your retention marketing game isn’t up to scratch, you’re going to face a difficult year. Customers are all about loyalty in 2016, so unless you’re working on a time machine, you should get up to speed.
Ever since online marketing has become the go-to form of marketing for businesses, it seems the need for Word of Mouth Marketing (WOMM) is dead. Instead of relying on a reputation passed around through recommendations and referrals, we’ve become a generation where Twitter Ads and email marketing campaigns are what push us to choose a brand.