If you’re running a small business, one of the first things you probably did was create a Twitter account with your snazzy new logo and a link to your website. You could have been posting regularly since then, but realised that increasing your visibility on an uber-competitive timeline is something of an art.
To get ahead, you need to be creative. For start-ups the key to marketing effectively is getting creative and thinking up new ideas. When you join social media, you might find it difficult to get people to interact. You’ll find many similar businesses are trying to stand out and share interesting updates and content that it can put off readers rather than encourage.
If your retention marketing game isn’t up to scratch, you’re going to face a difficult year. Customers are all about loyalty in 2016, so unless you’re working on a time machine, you should get up to speed.