I know I’ve never worked on my laptop in a zoo and, unless you count answering a work email on my Smartphone (after I’ve washed my hands, naturally), I can safely say I’ve never worked in a public toilet. But apparently some of you have according to a new survey. What were you thinking?!
A spot of marketing jargon-busting to get started
- B2B stands for Business to Business. It’s the catchy name for business who sell to other businesses.
- B2C means Business to Consumer. This is when businesses sell products or services directly to an individual consumer.
Email marketing, content marketing, target marketing, gated marketing, meme marketing… Whatever happened to just marketing?
These days getting your brand in front of the right eyes (and lots of them) has become a minefield of choices. Marketing strategies now include far more than using hashtags on social media and sending out the odd e-shot.
Experiential marketing is now building up momentum, and it’s something your small business could be taking advantage of.