Public Relations (PR) is the act of raising the positive public profile of your business. Unlike adverts where the brand buys space on a newspaper page or during the break of a TV show, and uses it to show their customer the product or service, PR is slightly more subtle.
When we’re not in work helping clients build their website traffic with our expert SEO advice, we do enjoy a jolly good television binge watch. Here are some of this month’s team favourites.
Competing against the big guns is a real problem for start-ups and small businesses. Budgets are limited and it’s difficult to know how that budget will be best spent. Unfortunately, a fair amount of it will be experimental; there is no set formula for marketing success.
However, this doesn’t mean that you can’t learn from the success and failures of others. There are best practices when it comes to marketing which make the most sense.