We get this question a lot. SEO has been around only a relatively short while in the world of business. Plenty of people start businesses every day without knowing anything about SEO but many find that this gap in their knowledge ends up holding their business back somewhat.
New Year new… website?
While many will be hitting the gym and looking for the freshest fruit and veg for their New Year diet, for small business owners there’s a slightly different trend that’s taking hold as we wave goodbye to another year and look ahead for a fresh start.
Using personalisation in marketing is quickly becoming a necessity to even just get seen by customers.
This kind of attention to detail, whether tailoring products to a specific range of people within your target audience or simply popping someone’s name on an email, will have a huge effect on your return on investment, especially if you’re doing it at every step of your marketing.