Hypertargeting consumers has never been more real. With the thriving rate of business growth and profit as a result of real-time marketing, businesses now more than ever are keen to tap into consumers – literally – via their Wi-Fi, Bluetooth and GPS signal, IP address and apps.
How does a brand create a first and lasting impression that resonates with consumers? Expert in branding, design and innovation, director of Liquid Agency Marty Neumeier describes brand as “what people say about you after you’ve left the room.”
With so many people using the New Year to launch brand new businesses, we’ve seen a lot of questions about how to get started out online.