Social media is a wonderful, wonderful thing. It provides a source of free marketing for small businesses to take advantage of when the price of print promotion and editorial ad space is just too high. It simultaneously allows big brands to communicate with their customers on ground level and develop a type of audience engagement that just wasn’t possible before. However with every silver lining comes a cloud and this cloud comes in the form of online trolls and it’s vital that you know how to deal with them.
The idea of going to a business networking event and listening to a harem of bragging big wigs can often seem like a completely unappealing prospect, we know. However, when you look a little closer, past the cheap wine and schmoozing, these events are a goldmine of opportunity and potential.
Running a small business? We’re guessing you don’t have much spare time on your hands and what time there is, you’re probably having a nap! However, it’s important to make time in your busy schedule to be social. We don’t mean heading out to the pub, but to be socially active online for your business. Facebook and Twitter provide two amazing platforms for your business, but they need to be used on a daily basis to see any return.