The global crisis caused by the COVID-19 pandemic has left many businesses wondering what, if anything, they should be doing to promote their products and services. At a time when the whole world is under significant stress, what’s the etiquette for self-promotion and marketing?
The way you package up your product is an important part of your brand, whatever it is that you sell. So, when you create a digital marketing strategy, it makes sense that every other representation of your brand follows this.
Once upon a time white space marketing was a savvy, and relatively simple, way to help a business stand out. Marketing is a fickle beast though, and awash with industry terminology. Before you panic, let us talk you through it.