When people visit a website, it is almost always to read information. Even highly visual sites will contain some written content, giving context and depth to the graphics. It means that the typography, or font, forms a big part of the way that the site gets its message across.
Nearly anyone can be taught how to build a website. That’s not something that you’ll hear a digital marketing agency say very often. But good website design is a complicated process, and hard to actually achieve. If a site is difficult to navigate, looks unprofessional, or loads slowly, users are likely to be put off and might end up with your competitors. Whether you’re creating your own website or having a site built, our website checklist will help you keep on track.
Last year, 50% of all internet traffic went through mobile apps, and that’s before factoring in all the people viewing websites on their mobile phones. The fact that most businesses benefit from an online presence is no secret, whilst a site which performs well on a mobile is another tick in the box for SEO.