Review scores are fundamental to all businesses – fact – “91% of consumers read online reviews for local businesses either regularly or occasionally.” But did you know that the worse the review the better? Of course, we don’t want your business to be inundated with negativity – it can be a cruel world out there, the virtual one especially – but a study carried out by Location3 exhibited that ratings between 4.2 and 4.5 stars had much higher conversion rates than ratings that were higher. Furthermore, the study suggested how the more responsive a business was to such reviews, the higher the conversation rate.
Whether you’re new to social media marketing or are looking to get more involved on behalf of your business, it’s easy to get confused by all the jargon floating around. In this post we’ll try to break down some of the most common terms you’ll need to know to master marketing on social media.
It is has been scientifically proven that humans respond best to situations that include their own name– we’re an egotistical bunch, aren’t we? And with algorithms to battle, SEO strategies to implement and online customers to convert (in a pool that is flooded with competitive advertisers) personalised marketing in a digital world has never been more important.