Unless your business website is the main source of your income, it’s easy to let it slide down your list of priorities. But new research is proving what, deep down, you probably already know: more people than ever are shopping and accessing information via their smartphones. That means that if your website isn’t smartphone-friendly, you could be losing a large number of customers and/or sales.
From those serial scrollers amongst us who spend a significant percentage of their waking hours surfing social media, to the people who do everything they can to avoid it, there’s no denying that social media impacts us all.
It’s not all about publishing angry posts about your morning commute with #roadrage, or sharing snaps of your mojitos at the weekend though – social media also carries a humongous amount of commercial value when it comes to positioning a business within a competitive marketplace.
You’ve doubtless heard the saying, “With great power comes great responsibility.” It’s widely attributed to Spiderman’s Uncle Ben, but bad news, folks: Voltaire beat him to it by a few centuries.
Whoever said it first, its sentiment is particularly true when applied to social media. Social media can be a powerful tool for your business, but it brings with it a responsibility, not just to present your business in the best possible light but to interact wisely with your customers. So here are our five rules to ensure you get it right!