Many businesses fall short when starting up their business from not undertaking enough market research. According to a survey conducted by CBInsights, the top reason cited for SME’s failing was due to “no market need.”
E-blasts are like breakfasts, they contain key components, deliver great value and leave consumers feeling truly satisfied and hungry for more? Well, that depends on the quality of the offering.
Despite the introduction of GDPR, data-breaching scandals are still at staggering heights. This combined with a lack of reassurance from businesses, who aren’t making their data handling policies visible for consumers, isn’t encouraging.