Employee Advocacy (EA) is a growing marketing superpower. Employees of a business promote and champion the brand they work for by sharing content via their own personal social channels.
Towards the end of last month, Behavioural Futurist, William Higham scared the living daylights out of us all when he introduced ‘Emma’ to the world. For those with active jobs, Emma might not have been quite so terrifying but for sedentary office workers, she provides a harrowing look into the future.
There’s a good chance you’ve heard that cash is king. Well, in the world of digital marketing, content is also king.