For individuals with personal social media accounts, becoming the victim of social media hacking can be embarrassing. However, because they’re likely to personally know many, if not all, of their followers, an apology and an explanation may be all that’s needed to clear up any offences committed while their account was out of their control.
Have you read so many marketing tips that you’re finding it hard to remember a single one of them? A handy mnemonic (memory aid) is what you need, but you need to remember the mnemonic in the first place! Luckily, ours is really simple to remember – just think MARKET.
- MONITOR the success of your advertising streams.
Make sure you have systems in place to gather information on how your customers or enquirers heard about you. All you need is an extra field on your contact or order form, or a quick query by email, over the phone or face-to-face. This information is vital for when you reach E!
- ATTRACT customers.
Stream-specific discount codes and deals give customers the feeling that they’re getting a great offer that only a few have access to, while multi-buys and package deals can bring in new customers and persuade existing ones to spend that little bit more.
- RESEARCH your market and competitors
This will help you identify opportunities to offer something different – a better price, higher quality, an extra or additional service or something unique. It will also give you an insight into pricing and what works and what doesn’t, which means studying ex-competitors too. Why have similar businesses failed and how can you avoid their mistakes?
- KNOW your customers.
The more you know about your potential and existing customers, the more able you are to identify what marketing strategies will work and what other goods or services they are likely to favour if you offer them in future. Don’t attempt to expand or diversify your business without knowing what’s contributed to your current success and what additional products your customers want.
- EVALUATE your marketing strategies.
Don’t just carry on with the same old marketing strategies, regardless of how efficient they are. There’s little point in monitoring your advertising streams in you don’t gather the data and use it to your advantage. This information should help you decide which forms of advertising are worth pursuing and possibly extending and which aren’t worth your time and money.
- TAILOR your marketing for your target audience.
The more knowledge you have about your potential customers and their interests, the better your chances of tailoring your marketing to them. It’s pointless to pay for advertising in train stations, for instance, if your research shows that few of your target audience members are commuters.
- Think about where they see and hear advertising: social media, YouTube, billboards, TV, radio, local press, national newspapers, magazines?
- Consider the concepts that attract them; what do they care about? Special offers, free delivery, free parking near your premises?
- Think about the style of advertising that’s most likely to catch their attention: loud, subdued, bright, simple, formal or full of contemporary slang?
So remember: Monitor, Attract, Research, Know, Evaluate, Tailor. Six easy steps to marketing success!
Very quietly Twitter have changed the way you can verify your account and add that coveted blue tick to your profile. Previously this has been done by Twitter themselves with no mechanism to apply, but instead applied verification as they saw fit.
Companies have begged, grovelled and pleaded with Twitter for the famous ‘blue tick’ that would boost their brand to internet stardom, and finally, they’ve been granted their wish.
On the morning of Wednesday 20th July 2016, Twitter users woke up to the seemingly unannounced and unpublicised (by Twitter at least) ability to be verified even if you’re not a celebrity or household brand name. So instead of building your brand and waiting with your fingers crossed to be verified, you can now apply yourself.
Criteria to apply
While Twitter have opened up applications to the majority, they aren’t just letting any Tom, Dick or Harry apply for a first-rate account. There’s a certain set of criteria you’ll have to meet if you
want to be graced as a Twitter pioneer.
To be eligible, your account will need:
- A verified phone number
- A confirmed email address
- A bio
- A profile photo
- A header photo
- A birthday (for accounts that are not company, brand, or organization accounts)
- A website
In order to apply you must also have your tweets set as public in your Tweet privacy settings. You can check these by heading to Settings > Security and privacy and check that the box labelled ‘Protect my Tweets’ is unchecked.
How to apply
As part of the process you will be asked why you think your account should be verified. Your answer is entered into a ‘free text’ box. This almost feels like a ‘pitch’ style submission as to why your account should be graced with the prestigious blue tick.
Though there is little guidance as to what Twitter are expecting you to type in this box it would be advisable to explain what your account contributes to the world of Twitter or how being verified would help your customers/audience find their way to the right channels when searching for your brand’s name.
Having to enter a ‘pitch’ makes sense with the sheer amount of request Twitter must be expecting. It also suggests the submissions will be reviewed manually, which is no mean feat!
Good luck Twitter, and good luck if you intend to apply.
Have you submitted your Twitter account and had a response? Let us know in the comments.