The amount of active users on Twitter for 2015 is over 270 million. This large audience makes it the perfect place to market your small business’s product. However, with this many users comes a downfall. Wading through this giant crowd of users to try to reach your specific audience can be a difficult challenge to face.
Luckily, there is an answer! Hashtags can help you target specific audiences who share similar interests. But there are some rules to be aware of when you’re using them, so here’s a quick guide to get you started.
Vague hashtags never work well as users get confused as to their purpose. If you’re a construction worker using twitter to advertise your great rates using #construction is bound to reach the right audience; #bricks is less likely to get the same return.
One of the biggest problems for small businesses starting up on Twitter is contracting the hashtag rash. This condition causes the patient to overuse hashtags – putting multiple hashtags in every tweet.
The result of this is that tweets become indecipherable and readers simply can’t be bothered to spend time trying to understand what you mean. To save getting lost in the timeline, a maximum of two hashtags per tweet is recommended.
Limit the length
The longer the hashtag, the less retweets it will get. It can be difficult to tell what they say – especially if you don’t include capitals. Limit your hashtag to three or four words to ensure your followers can read them easily, and don’t have to linger on them too long to get a feel of what you’re saying.
Keep hashtags short and smart. Catchy hashtags that fit well on the end of the tweet have more promise of being used by others.
If you’re worried about making a hashtag that’s too long, there’s no shame in pinching something similar sounding. For example rather than jumping on John Lewis’ Christmas advert #ManOnTheMoon, you can create a clever pun for your small baking business – #ManWithTheSpoon (other puns are available).
It can be easy to get sucked up into the great Twitter debates when you’re browsing through your newsfeed, but staying professional and relevant is the most important thing to remember. There’s a thin line between being a personable company and becoming very opinionated and overbearing.
The latter can ward off potential customers who don’t agree with your opinions, while the former suggests you’re a small business who cares about their customer’s satisfaction! Keep your hashtags relevant to your business to make sure you don’t get led astray.
Does your small business use Twitter to market products? How do you use hashtags to help your business? Leave your comments in the section below!