Creating a social media strategy for your small business may not be as easy as you first thought. You’re following all the industry leaders, promoting your service regularly and engaging with other users; so why aren’t your follows and likes increasing?
Enter the 70/20/10 rule…
The 70/20/10 rule is a rough guide to help you split the content you post. Often, when businesses join social media, they use it purely as a platform to push their own goods or service forgetting that users aren’t interested in pure promotion.
Instead users engage with brands they find interesting and that will add value to their feed.
With this in mind, the 70/20/10 rule is there to help you use your brand voice and draw a genuine audience with the same interests.
70% building your brand
In order to create a social media account that will gain genuine, legitimate followers, you need to forget posting your latest offer every day.
Instead, focus on creating a brand, a tone of voice and a personality. Some of the best companies on social media are those who shout about their product the least.
Post images of your workplace or days out, create a story and share your opinions. This is how followers will create a bond with you and become loyal lifetime customers, rather than one-offs.
20% championing others
After you’ve focused on building your brand, the next important step is to shout about the organisations that are important to you. These may be friends who have also set up companies, charities you contribute to or believe in, or even other businesses you’ve noticed on Twitter.
People value brands that have strong beliefs, so don’t be scared to share them (as long as you aren’t being offensive).
The smallest portion of your content should be using your social media to promote yourself. If you’ve signed up to a social media site specifically for this purpose, it may seem completely ridiculous to contribute the least amount of time to it, but trust us, it’s worth it in the long run.
By allowing only a tiny percentage of your posts to promote your own products, you’re sending a message to followers that you’re there to enjoy and engage on the platform; not to shamelessly plug. This will give your account more value and meaning – plus it will make you seem like an actual person rather than a robot.
Are you using the 70/20/10 rule? Or have you tried it and feel it hasn’t worked? Leave your thoughts in the comment section below!