Whether you’ve just set up your business’ Twitter account or you’ve been running it for years, there’s still only a very slim chance that you’re verified on Twitter.
However, since the social media platform opened its doors to allow anyone to apply for verification, there are ways you can make your account seem more attractive to the great bestowers of the blue tick.
If you’re wondering why getting verified on Twitter even matters for your small business, there are a few benefits.
The first is that customers will recognise your business as an authoritative source of information, which will add to your brand presence. This will also prove that you are an authentic company providing a valued service.
With the elusive blue tick you’ll become a trusted brand, and since Edleman’s Trust Barometer reported that 85% of consumers choose to buy products or services from brands they trust, it’s likely you’ll gain more business as a result.
With that in mind, here are our top tips on how you can get your business account verified on Twitter.
1. Stay active
Twitter’s plan when introducing the verification process was to “help more people find great, high-quality accounts to follow.”
That means you need to make your profile as attractive, relevant and active as possible. This will not only help grow your organic audience but help your case when you apply for the blue tick.
Engage with users, share content and post updates related to your business to keep everyone in the loop.
2. Fill in everything
We’re going to save you some time here – there’s no use applying for Twitter verification if you don’t have a complete profile.
It may seem obvious but failing to fill in all of the profile requirements won’t get you very far in the verification process.
That includes location, bio and picture – so don’t leave any of these out.
Speaking of your picture, don’t settle for a low-quality image when choosing your business’ Twitter image.
This will be the image all your followers will see whenever you post an update, so you need to make sure it’s high resolution.
This will work in your favour when going through the verification process, as you’ll be providing evidence that your company has a quality online presence.
4. Build a case
When completing the verification form you will be asked to provide reasons why your account should be verified.
It can be tempting to simply throw in a handful of bullet points here rather than draft out your ideas and put a lot of thought into them. However, if you want your application to be taken seriously, you need to carefully build your case into a persuasive argument.
5. Run in the right circles
Prior to applying for verification, it will work well in your favour to get yourself connected to other verified accounts where possible.
Link to other verified Twitter accounts in your bio to create positive connections and give your account credibility.
Having trouble getting verified on Twitter? Team Organic can help you with this, along with getting the most out of your business’ social media. Get in touch for a free website review and quote!