As live video continues into 2018 as one of the top digital marketing techniques to try out, it’s likely that many small businesses will begin using the technique as a way to revive their small business blog.
But how should you go about live blogging an event? What does it involve? How much does it cost?
With all the answers, we have the five must-know tactics that can help you create a great live blog for an event.
1. Pick your platform
Firstly, you’ll need to pick your platform.
Facebook live video has really come into its own this year, which is worth noting if it’s your first time using video.
However, it’s also important to remember that you should use a platform which you are comfortable with.
You should also play to your strengths.
If you have a great community of engagers on Facebook, it makes sense that you would take advantage of this when blogging. Or, if you have a loyal following on Twitter, make use of Periscope for your first try at live blogging.
2. Handle the technicalities
Who will hold the camera? What equipment are you working with? Will you need someone to speak to the camera or will you be taking your viewers on a tour?
You don’t need the most expensive state-of-the-art tech to set up a simple live blog, but you will need to sort all the niggly technical bits before you begin filming.
Plus, if you’re interviewing someone make sure you have your questions and shot set up before you meet up with them – otherwise you’ll simply waste time faffing around and make them irritated!
3. Scout the location
When filming at an event, try to get there early and have a look round the venue.
Getting familiar with the area will help you choose the best shots and seek out that natural light that the camera loves so much.
You should also see if there’s somewhere where you’ll be able to sit or lean if you’re going to be filming for a long time, or if instead, you’ll need to invest in a tripod.
4. Film everything
While live video should keep viewers interested, it should also do what it says on the tin.
So, if you’re at an event that will mean going around filming different stands, speakers and people – even if it doesn’t seem that interesting.
You should seek out the attractions and get the best shots there, as there are the bits that will really interest your viewers.
Don’t be afraid of making mistakes as no one’s expecting it to look perfect – it’s live after all!
5. Edit the perfect package
If you decide to both create a live video and a shorter recap of what you got up to, you’ll need to take time editing it.
Set yourself up with a decent software package and have a play around beforehand so that when it comes to editing, it’s not your first time learning all the functions.