Not all content is focused solely on SEO value. Shocking, I know.
It can be easy to get caught up in the keyword frenzy when creating content for your small business blog, but it’s important to remember that while content is a key part of any SEO strategy, it still needs to be focused on the reader.
Content is a meaningful insight into your industry for readers who have interest in your area of expertise. If you view your content creation as something that has to be done for the sake of some extra website traffic, you should without a doubt be outsourcing it.
However, if you want to share your understanding of the industry, read on for some ideas on how to create content that readers will find compelling.
Choose a unique angle
The first step to creating content that readers will find interesting and informative is to do something that hasn’t been done before.
As time consuming as it can be to come up with something that hasn’t already been done, the more time you put into a piece of writing, the more valuable the outcome – and the more rewarding the reaction.
If you’re an expert in the area you’re writing in, then including personal anecdotes and talking directly to the reader, as if you were sat across the table from them, are musts.
However, if you aren’t too clued up on the topic but have done your research, getting the inside scoop from an authoritative figure in the field will add an invaluable perspective.
This is a win for both readers and your website as it will increase your ranking on search engines (with time) and add another dimension to the article for the reader.
Would you enjoy reading it?
The ultimate test as to whether you should publish a piece is to decide if you would find it helpful, informative and interesting.
Editing and proofreading is important, but the true decider is if you can come back to it in a few days and still find the subject as engaging as when you were writing it.
It should also be in line with the objectives of your business, otherwise you’ll just be needlessly filling your website with pages.
If the reader takes action after reading the article is also a valuable measure of your efforts. You can gauge this from the engagement the post receives in comments and on social media.