Most businesses view social media simply as a tool to improve a digital marketing strategy, but what if we told you there was more to it than that?
Countless entrepreneurs suffer from mental health issues due to the extreme stress they face from start-up struggles such as a heavy workload, financial difficulty and long work hours.
Here’s how using social media can actually help you deal with a mental health problem, rather than hinder your progress.
Build a support network
It can be difficult to find others going through the same experiences in real life. Often your only option is to join a local support group, and even then the chance of another attendee being the same age or having a similar background as you is unlikely.
On social media, it’s a different story. You can seek out others and join Facebook groups and Twitter lists full of people going through the same experience. This network can be invaluable when you’re struggling with your mental health.
The stigma related to mental health is still great. From discounting mental health issues completely as they can’t be ‘seen’, to continuously using the ‘head in the hands’ image for any article on mental health.
However, one way you can fight against mental health stigma is by raising awareness to your condition and helping to explain it when it’s misunderstood.
You can use social media as a way to educate others on what you and many others with your condition experience, and explain why it’s important that stigma surrounding mental health conditions is erased.
Use social media to help others
By documenting your story you may be exactly what someone else suffering from the same health condition needs to hear.
For example, Instagram accounts of those who suffer with eating disorders have helped them track progress and share their development with the world, battling stigma and embracing positivity at the same time.
So, rather than just considering social media as a tool for you to improve your business’ reach, consider it as a place where you can reach out to others. You may even be able to teach a few people things about mental health.