On the first day of Christmas, my true love gave to me… one scheduled tweet! Not what you were expecting? Maybe, but it’s certainly a gift to be able to plan your social media posts in advance.
The festive season can be a very busy time for both customers and businesses, so it’s important you keep your social media active and interactive. In the first of our new festive blog series, we discuss how to stay active during this time of year.
There are many tools out there to help keep your social media organised, such as Hootsuite, Buffer, TweetDeck and Sprout Social to name a few. They all offer more or less the same thing, some with more features than others. To find the best one for you simply give a few of them ago and see which you prefer.
Once you’ve decided on your scheduling tool, it’s now time to plan what you’re going to post.
What your audience is not going to want to see are just sales pitches on why they should buy your products. That’s not very festive after all. Instead, look to mix up your posts with light hearted stories, links from other related websites, and any seasonal content you’ve created on your website and blog that would suit this time of year.
Timing is Everything
So now you’ve got an idea of the content you want to post. But what days and at what time should you schedule it for? There are many infographics and diagrams claiming to know the optimum time and day to post. A lot of this can be taken with a pinch of salt as each website, industry and audience varies wildly when it comes to the optimum posting time.
To find out when is best for your audience, try scheduling the same content at different times and days of the week and see which performs better. Spread this activity over a couple of weeks and it will give you a good idea of when your audience is more active online. Then schedule your posts around this.
So you have your content scheduled. But what do you do when people start interacting with that content and want to start a conversation?
If your business is busy during the festive period, it could be difficult to respond to your audience straight away. Don’t panic, not everyone expects a response straight away.
If you haven’t already, consider installing social media apps on to your mobile. Having the channels on hand could be enough to keep on top of notifications and any customer enquiries that come through that way. Otherwise, plan in some time in the evenings or first thing in the morning to reply to any comments or messages.
Keeping the conversation going is important as it shows the human side to your online presence, but it isn’t more important than your day-to-day work so ensure your split your time accordingly. If you find you’re getting overwhelmed, consider giving one of your trusted team access and share the responsibility.
Will you be keeping your social media active over the festive period? Let us know how you best manage it in the comments.