There are plenty of sources out there claiming SEO is dead, that it no longer benefits your website, as the search engines will unfairly rank you anyway. We’re here to tell you that simply isn’t true and dispel some of the common myths in SEO.
Optimising for Mobile Isn’t Important
Even in 2016, this myth is still doing the rounds. Regardless of the mounting evidence that search engines are tuning everything they do towards mobile, it goes without saying that mobile use has skyrocketed over the last couple of years. Not optimising for mobile is a very easy way of ignoring a massive chunk of traffic and business to your website.
There are plenty of tools out there to help you optimise for mobile. To get started Google offer a handy tool to see how mobile friendly your website is here.
Just Create Good Content and You’ll be Found
This myth appears to be a spinoff of what is quite good advice. Creating quality content is a pillar of SEO. However, only creating quality content and doing nothing else will not get you the results you need or deserve.
With any website that creates content, that content needs exposure. This is done by optimising your website so search engines can find you, as well as sharing that content using a strong social media strategy.
The art of link building has fallen in and out of favour depending on the state of SEO.
Ironically, what has stayed consistent throughout is the value of link building to your website.
What the changes over the years have affected is how you should get those links. Common practice was once to gather links in any way possible, including business directories and paying for hundreds of links from suspect websites. Those sorts of practices are no longer worth your time as search engines are becoming smart enough to weed out links gathered in this way and devalue their effect on where your website ranks.
It’s time to return to organically gathered links from industry related blogs, websites and publications. This takes a lot of time, research and patience. However, what you get in return are quality back links that are favoured by search engines, which will improve and solidify your ranking in search engine results and improve the authority of your website as a whole.
Social Media is Separate from SEO
This appears to have stemmed from search engines denying they take any notice of social signals. However, there are many reports that beg to differ. Even if we can’t say for sure that social media affects ranking, having a valid and active social media strategy that shares the contents of your website as well as any external content you have contributed to will certainly improve your online presence and authority when search engines go looking for where your business has been mentioned.
Local SEO Only Works for Local Business
So your business operates out of a warehouse or rented office but you’re not customer facing so local SEO doesn’t apply right? Wrong. Getting your local SEO optimised is vital to giving your business authority in its online presence. Even if you service the whole of the UK and beyond, it’s important you make sure the search engines know where you are, what you do and how customer’s get in touch with you. Registering with Google My Business is a great place to start to get that local SEO flowing.
Have you heard of any other SEO myths we’ve missed? Let us know in the comments.