Everyone loves to look at photos online, mostly of animals it has to be said.
But should your business post a photo of that infamous team meal, the office pet or your boss’s terrible Christmas jumper? We discuss how to get started with photos, images and cat gifs.
At this time of year there’s going to be a lot of office decorations, staff Christmas jumpers and team Christmas meals. Posting this sort of activity online can be a digital marketing dream. It’s not only topical but shows a human side to your business, both of which online audiences love.
Informal photos work well for almost any business, as long as they’re tasteful and understood by your audience. An example of this can be someone’s birthday celebrations, a new member of staff, team nights out or corporate events.
However, when it comes to fun photos, Christmas is king. During this festive season, why not try taking a photo of your team in front of the office Christmas tree, post it to your social channels while wishing your customers a happy Christmas and watch the interaction flow in. The results might surprise you!
Depending on the nature of your business, you might attend a number of industry events. Getting photos online of you and your team taking part in an event not only looks good to your customers but also to your peers who may not have been at the same event.
If you attend events on your own, don’t be afraid to get a selfie or even ask someone to take a photo for you. Posting event photos and status updates while you’re at the event can easily build hype and excitement on social media, especially if the event is trending.
If you don’t have time to upload photos don’t worry, posting to your social channels later in the day or once you’ve return to the office can prove just as effective. Just remember to tag appropriate people and include related hashtags to extend the post’s reach.
Images can be anything from infographics and adverts to charts and diagrams. They can be very useful in technical pieces of content as an effective way to summarise facts, figures or any sort of mission statement related to the piece.
When designing images, try a creation tool like Canva to get started. It’s free to sign up to and easy to use. If you’re lucky enough to have a graphic designer on board or a member of your team who’s particularly creative then get them involved.
Gifs have picked up popularity in the last couple of years, slipping into business online marketing over the last two or three years. Websites such as GIPHY and tenor have thousands of pre-made gifs to get you started.
It’s important the tone of your gif is appropriate for your business nature and audience. For example, as a funeral director gifs are probably off the table. However, as a telecommunications company or business service, gifs are more likely to go down well.
As an example, here’s one we put together on a Monday morning with the hashtag #mondaymotivation.
However, it’s important you don’t rely on gifs for your social media, instead use them sparingly, surprise your audience and include them in social commentary like the one we did here.
Avoid subjects such as politics, scandals or disasters, keep it light and suited to your audience.
If you’re still not sure where to start, research similar businesses to get an idea of the standard out there. Just remember the golden rule: If you wouldn’t want your Mum to see it, don’t put it online.
Have you used photos, images or gifs? What was the response? Let us know in the comments.