12 Days of Social Media Christmas: Social Media Competitions

“Like and share this post to be in with the chance of winning!” It’s a regular sight on social media. But what makes a good social media competition? We discuss setting up and running your first giveaway.

Choosing the Right Social Media Channel

There are two approaches to picking the right social channel for your competition:

  • Go with a social channel you already have a good rate of engagement on, this way you’re likely to get a good level of participation in your competition. This is a good place to start if you’re new to hosting competitions online.


  • Choose a social channel that needs an improvement in followers, likes or engagement. This can be a great social media strategy for growth. In this case, be sure to share the competition across your stronger social channels as well. A cross platform approach ensures you capture as much of your online audience as possible.

What to Give Away

Once you’ve decided on the best platform, it’s now time to decide what to give away.12 Days of Social Media Christmas Social Media Competitions

If you’re an eCommerce website, consider a discount voucher. Check with your eCommerce provider that voucher codes are available on your system.

Alternatively, you could give away items you currently sell. Think about any new or existing products you’d like to promote. Giving it away as a prize is a great way to get it seen online.

Having a good quality photo of the product is very important. If you’re unable to do this yourself, use the stock image provided by your supplier. Be sure to check you have permission to use this image first!

If you’re a service provider, consider giving away vouchers for other retailers such as Amazon or Love2shop.

How Long to Run it For

The amount of time you run the competition for is very much up to you. On average a period of two weeks competition time and then a couple of days before the winner is announced gives you plenty of time to get in touch with the winner, get a reply and arrange for delivery of any prizes. However, feel free to experiment with this to get the best response you can from your audience.

Once you’ve contacted the winner, be sure to ask if you can announce their name on social media. This in itself can be a great social media driver and informs everyone who entered, who the winner is.

Call to Action

A call to action is what you want your audience to do to enter the competition.

Here are some examples:

  • “Like and share this post and let us know what you’d use this item for in the comments section. The best answer wins!”
  • “Like and share this post and post a photo of you in your best Halloween costume”
  • “Follow our Twitter account and retweet this post with the hashtag #winthisitem”

As you can see, each call to action can be unique to the social channel and the competition. Be inventive but make sure it suits your chosen platform and your audience.

Once you’ve planned your competition, try running it past your team or colleague before going live. A fresh pair of eyes might see something you’ve missed or have an idea to make it even better.

Have you hosted social media competitions before? Have we missed anything? Let us know in the comments.

Phil is the Digital Account Manager for Team Organic. With a background in business banking and a passion for Social Media he takes his job seriously with a cheeky smile on his face!

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