Why Do Some Businesses Not Use SEO?
As a Digital Marketing Agency, you can imagine how many websites we look at on a daily basis. What constantly surprises us is how many business websites have little to no search engine optimisation (SEO).
We’ve created a couple of points we think might be the reason businesses aren’t using SEO and explain why having even basic SEO on your website can make all the difference to not only your online presence but ultimately your sales figures.
Why do I need SEO?
SEO gives your website and business credibility and authority. Search engines use this authority to rank your website in search results when searchers look for information or services related to your business.
Not optimising your website for search engines is like not putting a sign outside your shop in the high street, but in the search engine world. With the use of search engines increasing all the time, especially in mobile, it’s vital your website shows up in search results for the right people and for the right reasons.
If anything, being a local business is even more reason to be optimised. Registering with Google Business, verifying your location and creating a keyword strategy on your website will absolutely help attract new local customers who are looking for services like yours in their local area and beyond.
But I have social media channels that I update doesn’t that help?
Absolutely, but only as part of a bigger strategy. If you have an interactive social media audience then brilliant, this is a great way of bringing traffic to your website. However, if your website isn’t optimised for the best user experience, then you could find that traffic won’t stay on your website for long, and sales won’t reach their full potential.
I haven’t got time to optimise my site/I don’t know how
Now this we can totally understand. Learning and implementing SEO on a website can take a long time and if you’re new to building websites then it can get confusing. However, fear not, agencies like us are here to help. We know how to get businesses of all kinds to perform well in search results. It’s what we do all day every day, and we love doing it!
How long does SEO take to work?
There’s no quick fix to organic SEO, it’s a long term game plan. However, investing the time will mean long term benefits. It’s important to allow search engines such as Google to read over your website and the improvements you’ve made, so it can then decide how that’s going to affect your website’s ranking in search results.
This means organic SEO is a continuous effort and requires website content to be on topic and relevant, as well as adhere to search engine standards and guidance.
How much is SEO going to cost me?
Now this totally depends on which agency you go with, as well as the work required to get your website optimised. Most agencies, including Team Organic, will offer a monthly rolling contract so you can review the work done each month and decide if you want to continue. We produce monthly reports of the work carried out as well as track improvements in traffic and conversions.
Having SEO in place not only improves your chances of converting sales but is also integral to your brand’s online reputation and standing. Having a well-built website, which is optimised for search, is the foundation to succeeding in the online world.
Do you want to optimise your website, rank in search engine results and increase your leads and sales? Get in touch with us for a free website review and quote here.