The charging case of one ‘lucky’ Snapchat Spectacles owner has melted in what has been described by TechCrunch as “worrisome” Though nothing but the device itself was damaged, Snapchat need to approach this issue quickly and sensibly to identify any potential risk.

Technical Issues

According to TechCrunch, the owner, who didn’t want to be named, switched the charging case on for half an hour only to come back to find “the big button LEDs…all that is now a wired mash.”

Snap Inc. has responded by advising, “Our team is in touch with this customer and we are working with him to investigate this issue.”

This appears to be the first known issue with the Spectacles, which launched through an exclusivity marketing campaign of pop up ‘Snapbots’ in limited areas around the US.

Customer Care

Snap Inc. reportedly ‘snapped’ into action (oh dear) upon hearing of the problem and offered to hand-deliver the owner a new pair and take the old pair back for investigation. So far it seems the owner is happy with their response. Could this be a glimpse into the standard of Snap Inc. customer care? On the other hand, was this a calculated response to what is essentially a prototype product?

Either way we’re pleased to see a major company taking issues like this seriously, even when it involves only one unit, compared to the infamous Samsung Note 7 battery recall.

Snap Happy

If reports are to be believed then Snap Inc. plan to list its shares in late March at a value of between $20 billion and $25 billion. According to Business Insider UK, Snap Inc.’s CEO and co-founder Evan Spiegel is expected to be “framed as a visionary, similar to how Facebook CEO Mark Zuckerberg was depicted before that company’s flotation.”

With this in mind, it’s hard to see how one unit failing can dint what is the rise and rise of Snapchat Spectacles. Then again let’s not forget Google Glass, though it appears Google would rather you did.

Phil is the Digital Account Manager for Team Organic. With a background in business banking and a passion for Social Media he takes his job seriously with a cheeky smile on his face!