For small businesses looking to outsource their SEO work, it can be a minefield. Unless you’re a specialist there are many traps you may fall into without the expertise of a trained eye.

If you’re after a little knowledge about SEO companies, and want to make sure you’re getting the best deal for yourself, here are some tips straight from Team Organic HQ that will be sure to put you on the right track.

Long-term plansHow to Know if an SEO Agency Will be Effective

If an SEO company is serious about the growth of your website, they won’t just promise a quick-fix that’ll get you to the top of Google.

Genuine SEO specialists know that there’s a lot more to it than that, and organic website growth doesn’t have a quick fix – at least not one that will last.

Consider how the company talks and if their promises seem a little too good to be true. Always opt for those talking about a gradual increase that will improve both your ranking and the authority of your small business website.

Regular reports

If you get a quote from an SEO company and show an interest in using their services, the likelihood is that they will get in touch and tell you everything that their services offer – if it isn’t already listed on their website.

Always check to see if they offer regular reports as part of their service. These are important because they will allow you to easily track your website’s growth and see the pay off of outsourcing work, effectively letting you know that they’re doing their job.

If an SEO company gets a little shady about offering up monthly SEO reports then you have good reason to take a step back and look elsewhere.

Quality link-building

Link-building is the backbone of a good SEO company, as it’s what drives up the authority of your site and plays a major part in how Google judges exactly where your website should be placed in terms of ranking.

Building quality links is a vital part of an effective SEO strategy, as they will help improve your site’s authority.

While it can be easy to get hung up on the number of links an SEO company can create, pay attention to where they’re coming from. If they’re low quality sites, it doesn’t mean you’re any better off than before – in fact, too many bad quality links can mean you get penalised by Google.

High rankers

It makes sense that you invest in a service that applies their expertise to their own company. Otherwise, they could be hiding some underhand tactics that you don’t want associated with your site.

Look for high ranking SEO companies when you begin your search, as the proof that they do their job well is already there.

Are you looking for a company to help your website begin ranking higher? Get a free website review and quote from us to see what we could do for you.

Lauren is the driving force behind our content and social services to clients. If it’s an amazing Pinterest competition or engaging copy you require, we have that more than covered with our content & social team.