What if we said you don’t need a team of content writers, social media managers or graphic designers to get started with digital marketing? But what is it digital marketing agencies do?

Fail to plan, plan to fail

As with anything you do for your business, planning must always come into it. If you want to set up a network of social channels, an online event such as a live Q&A or even schedule content, then the first step would be to research when, why and how before even thinking of pushing that ‘go live’ button.

Set Goals

Ask yourself what it is you want to achieve from your digital marketing, and make sure these goals are always at the forefront of your activity.

If your goal is to increase your Twitter following then plan your events and content around that task. However, remember to keep it organic and natural. Don’t spam potential or existing followers with information they’re just not going to want to see. Keep it relevant and interesting.

Set realistic timescales, if you’re spending money on things like sponsored posts set yourself a budget and review your progress once that budget has been spent.

Pick Your Channels

It’s easy to be tied up in which social media channels to register for your business. The truth is there is no one ideal platform to use. They all have their pros and cons. So pick the one best suited for your business and your goals. Try starting conversation and engagement on a few platforms with similar content and see which has the best response.

If you’re looking to build a long-term campaign around particular social media channels or types of content, try testing content on the social channels. This way you’ll learn from any issues and build on that for your long-term marketing and promotional campaigns.

Be Visual

Everyone loves pictures. Whether it’s memes, cat gifs or promotional images, having a visual aspect to your social media is key. With plenty of options out there it can be inexpensive (if not free) to get yourself a tool fit for making your own promotional images. Try Canva as a starting point. It’s free to sign up and easy to use, with plenty of features to get you started.

Call to Action

Call to actions can be things like asking your followers to comment on or share a Facebook post, even clicking a link and entering an email address to access content or enter into a competition.

Have a think about what sort of content you would comment on or share if you were following your business. Remember to keep it relevant but interesting. And always centre you call to action around your campaign’s goals.

Examples Engagement Call to Action:

“We’re offering our ‘baking set for beginners’ half price this week. What was the first thing you baked? Let us know in the comments and tag someone who would love it”

“We now offer our new outdoor jackets in red, blue, orange and white. Which is your favourite colour? Let us know in the comments.”

Example Competition Call to Action:

“Be in with a chance to win this awesome product! All you need to do is like and share this post, and let us know what you’d use it for in the comments below. The winner will be picked at random on Friday 12th July”

So What do Digital Marketing Agencies do?

We’ve explained how you, yourself can get started with digital marketing, so what is it digital marketing agencies actually do?

Covering social media is just one part of digital marketing. It also involves content creation, publication, website design, social media management and search engine optimisation plus many other activities with the sole goal of improving your business’s online reputation, audience reach and ultimately to increase sales of your products and services.

Marketing your business online takes many forms and it also takes many hours of preparation, planning and research to do it right. What agencies like Team Organic do is take that pressure away and give you back the time, so you as the business owner can get on with running your business.

By following our tips above you can get started on social media marketing, by taking up our digital marketing services we can propel your social media and digital marketing as a whole to a new level!

Do you run your own digital marketing but need someone to give it a boost? Get in touch for a free website and social media review and quote here.

Phil is the Digital Account Manager for Team Organic. With a background in business banking and a passion for Social Media he takes his job seriously with a cheeky smile on his face!