Are Facebook Looking to Take on LinkedIn?
Is Facebook aiming to topple LinkedIn as to the go to site for job opportunities? The social media giant appears to be testing a new feature that lets business pages list job openings and receive applications all within the one platform.
According to TechCrunch who first spotted it on their own page, the feature appears as a Jobs tab. TechCrunch also reported changes to the status update window, allowing you to post with special formatting, including details such as job title and salary, which then stands out from the normal posts.
There are already companies out there who offer a job openings integration into Facebook such as Workable who charge as part of a package. It goes without saying that Facebook have set up a way to promote your job openings in much the same way posts are promoted now; by paying.
A spokesperson told TechCrunch “Based on behaviour we’ve seen on Facebook, where many small businesses post about their job openings on their Page, we’re running a test for Page admins to create job postings and receive applications from candidates.”
With the wealth of user information available on Facebook we see this new feature, if fully integrated, as being a huge draw especially to recruitment agencies who want to get ahead of their rivals when it comes to finding the right candidate. We do wonder if Facebook have considered that not just businesses will take advantage of this.
With the addition of an ‘Apply Now’ button and applications being delivered to your business page via Facebook Messenger, convincing even a small percentage of LinkedIn’s 106 million active users to post or apply via Facebook could prove lucrative to the social platform.
Though at 1.79 billion monthly active users, is Facebook getting greedy or was this inevitable in their quest for world domination?
I guess we’ll have to wait and see.
How do you feel about posting or applying for jobs on Facebook? Let us know in the comments.