Facebook Live is the latest trend for businesses on social media. So how can your business make the most of what Facebook Live has to offer?

Going LiveHow your business can make the most of Facebook Live

Firstly, going live on Facebook isn’t as scary as you might think. However, if you don’t feel you’re the right person for the job, you can pretty much guarantee there’s someone in your business who is. Ask around, you might be surprised who volunteers.

But remember: going live doesn’t always have to be about facing the camera.

What to Live Stream About

So what should you live stream? Well anything you think is important, such as:

  • Major business announcements
  • Behind the scenes tour of your offices
  • New client onboarding (with the client’s permission of course)
  • Promotion of a new or existing product, service, competition or upcoming event
  • Livestream events you are attending e.g. award ceremonies, business conferences etc.

Question & Answer

A favourite with Facebook Live is a good old fashion Q&A. This doesn’t always have to be with the director or CEO, just as long as it’s someone knowledgeable in the area you wish to Q&A.

Before arranging these events, promotion is vital. Once you have decided on a date and time, make sure it’s promoted throughout your social media at least a week before.

For a Q&A, you’re going to need questions, so put out a call-to-action on your social channels for questions to be sent in, don’t forget to write a few of your own as back up and be prepared for viewers to put questions to you while streaming. Having someone on hand to check through the comments would be an advantage.

Things to do before using Facebook Live

Make sure you have a plan

Plan what you’re going to talk about and for how long and write notes to refer to. Even consider writing a form of script if you feel this will help you keep on track.

Decide on your call-to-action. This can be anything from asking your audience to comment on or like the live stream, signing up to an email list or enter a competition.

Do a test run

Everyone can use Facebook Live now. Try going live on your personal Facebook account to get use to the way it works and iron out any technical issues you might encounter.


As mentioned before, when live streaming something like an announcement or a Q&A then a lot of promotion is needed. Start early and build it into your social media scheduling to make sure everyone knows the exact time and date you plan to go live.

Things to do after using Facebook Live

Review the good and the bad

Look back at how your broadcast went and make notes on improvements for next time. This could be anything from the content or the way it was promoted.

Answer any questions from the comments

Don’t forget that while you’re live on Facebook, people can comment underneath. It’s usually a good idea to approach any questions during your broadcast but if you missed any off then consider putting together answers to the questions in the form of a blog post to be published later.

Re-share the live stream

Facebook will save any live stream you do as a video, so be sure to share it throughout your social media after the event for those who may have missed the original broadcast.

Things to know about Facebook Live

  • Facebook will cut the broadcast after 4 hours. Aim for at least 15-20 minutes to build up an audience.
  • Facebook Live is known for its technical problems. So be sure to run a couple of test runs with different phones/technology if possible to find the best quality and most stable.
  • Your audience can comment on your live stream as it happens. Decide before going live if you’re going to respond during or after the broadcast.
  • It’s live, so make sure appropriate language is used and locations are not too noisy or unsuitable for your business.

Do you have any more hints and tips for using Facebook Live? Let us know in the comments.

Phil is the Digital Account Manager for Team Organic. With a background in business banking and a passion for Social Media he takes his job seriously with a cheeky smile on his face!