We’ve all seen stories of teenage YouTube sensations making a small fortune from their online videos, and admired their creativity and talent for self-promotion. Yet, whilst most small businesses have accepted that social media is now a vital part of their marketing mix, only a small number have so far dabbled with video, and even the mere thought of using live video for marketing purposes fills many business owners with fear and trepidation.
In December 2016, 600 million people were using Instagram. Since then, that figure has only grown. However, there are still many businesses failing to make the most out of the social media platform.
Research from Worldpay revealed that independent shops embracing online payments as a counterpart to physical high-street stores are experiencing more growth than those who haven’t digitised their business.